Today’s Technology is far more powerful than any other time in the history of mankind. We humans now have access to sophisticated software & electronics that enable an individual to perform multiple tasks at once, and literally with very little people, help or staff to do it. I’m not saying that brick & mortar operations or obsolete.
There are plenty of examples of current operational trends and their collective shift to “Internet Based Operations”. Taking into consideration, that the “Baby Boomers’ born 1946 to 1964, gave rise to “Gen X”, born between the mid 1964 and 1980’s, Their offsprings are Gen Y”.
Now here’s what’s really interesting, the children called “Gen Y”, were born somewhere between 1980 and 2000, They are also known as the Millennial Generation, or “Millennials”. Millennials or “Gen Y” have known the technological wonders that exist today from it’s technological evolution all their young lives. They exist as tech savvy consumers who do everything on their smart phones, Ipads, etc. These individuals have a definite edge when it comes to technology. It easy for them, as it’s been with them as part of their day to day life since they were born.
So what does all of this have to do with a internet radio station you ask? The answer is everything. “Millennials” are at home and comfortable with online banking, ordering pizza via their cell phones, even buying automobiles on line, purchasing products via online shopping, and listening to their favorite artist online with their smart devices. Radio offers entertainment on the go, it’s totally portable, and radio is right now, there’s no need to be at home, or in your car to listen. All airplay or music listening can be self generated as an on-demand playlist. This alone is a game changer for brick and mortar stations trying to compete in the Digital Age, It’s gotta be portable.
Entering the Main Stream Media is A.I. or Artificial Intelligence and rather you want it or not, it’s here. AI tools can integrate with social media platforms to schedule and post content at specified times or when they’d receive the most engagement. A. I. can perform content generation. Generative AI can be used to create social media posts with text or images or to create hashtags for a described post for an account. Let’s face it The World we use to know is rapidly changing.
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